The core of the networked automotive industry application is to do the service at any cost

Netcom cars have been very popular recently. They are equipped with Internet access devices, equipped with wireless local area networks, making full use of the Internet and local area networks to provide users with more functions, such as automatic collision avoidance tips, speed warnings, security alerts, and so on.

With the rise of smartphones, more and more networked cars, especially electric cars, can interact with cars at any distance. Users can remotely unlock their cars, check the battery status of electric cars, and discover the car’s Location, flashing whistle to find a car, or remotely activate the car air conditioning system.

These innovations have unique competitive advantages and are aimed at small markets. Some companies will be engaged in mobile phones and data obtained by using networked cars. These data will be very useful to certain third-party companies interested in driver behavior or vehicle performance. Important values, such as insurance companies, are likely to pay for driver behavioral data for in-vehicle sensor phones, and the conversion industry is spending more on e-informatization.

In the future, many companies will provide digital services through networked cars, including entertainment, mobile management, and health detection. In the field of digital services, it is a market that many industries compete for, but the winners will be services that are truly tailored to the needs of consumers and provide a good user experience. As a high-value data network car infrastructure component - the car TBOX, these players are targeting a single product and field, with the goal of becoming the main supplier to all car manufacturers. As a supplier, as a competitor of other networked car manufacturers, mastering patents and standard control technology is the key to their success.

In the new business form of the Internet, automakers have redefined themselves as service providers, like Anjixing, which is no longer a weird thing. They need new operating models, capabilities and cultural thinking patterns. Because a "market entry" for efficient production and hardware distribution does not satisfy consumers who have higher demand for electronic services than physical features. Colleagues, the Internet has also brought about changes in the structure of the industry. Today, top companies provide vehicle components based on OEM guidance documents. Automobile manufacturers assemble and transport cars to dealers, who then sell vehicles to mass consumers. This is a A controlled, closed ecosystem that focuses on products and retail; new automotive ecosystems will emerge, they are more open, multi-layered, and focused on providing digital services over physical products, which is why these suppliers exist. .

For example, in the current time-sharing field, from the pre-installed Chery, Beiqi, Geely, Changan, Jianghuai, BYD, Haima and many other manufacturers have begun to explore the opportunities in the electronics field, the network of the car, the fully automatic driving technology, etc. . It is possible that some industry professors have also preached some knowledge about the time-sharing business model cloud, but if you really enter this line, I am afraid that the water is also deep. We often encounter some troubles in a new domestic customer. The car TBOX of a car rental company in Beijing often fails to locate the door, the door cannot be locked, the system is stuck, the APP can't return the car, and more than 80 complaints from customers a day. Finally, some relationship chains are abandoned, the supplier is switched, and the field is selected. Professional Thread technology.

In the long run, is this a device problem? Personally think that this is a service problem, the device can be iterated and updated, the technology can be upgraded, the software can be optimized, and the test can be more rigorous. Originally doing what I did best, because the service can't keep up, the customer's face is just picky and complaining, but the customer is always right. Customers are not satisfied with the products and services, complaining directly to you, is not a good thing? The most terrible thing is that he doesn't react to you in person, but complains to people around him and gives you bad reviews in the form of negative advertisements.

Here is a positive story, a friend of food and beverage. One day, when their chef was busy, the waiter brought a plate of potato chips into it. A guest ordered the potato chips. He complained that you cut too thick. The chef looked at the plate and felt that it was no different from the past, but he cut the potato chips thinner at the request of the guests and re-made a copy for the waiter. After a few minutes, the waiter returned to the kitchen with a plate of air and said to the chef, I think that the guest must have encountered any difficulties in the business, and scatter the fire on the potato chips. Just put it up, he said, Still cut too thick. The busy chef is very angry. He has never seen such a smashing guest. It is quite unreasonable, but as a service industry, he still stunned the fire, calmed down, and cut the thinner potato chips with patience... ...not long after, the waiter walked into the kitchen again with the plate, but there was nothing in the plate. The serviceman said to the chef that the guest was very satisfied. After the meal, he was full of praise and also went to the restaurant for other guests. Recommend this wonderful potato chip, other guests have to come to one! Soon, this super-bodied potato chip became the signature dish of this restaurant, and later developed a variety of flavors. Due to its popularity, the restaurant has also developed portable potato chips, and today he has become a favorite snack food.

Looking back at 2013, when we were doing the TBOX on the car, the customers were harsh on us, complained to us, modified by our orders and overtime with our own countless days and nights, which made us all the word of mouth and honor behind us. Throughout the product development process, no matter how careful we work, mistakes are always difficult to avoid. Therefore, for customer product requirements and services, it is necessary to put a part of the entire product process, and solve the problem when it encounters problems. One is fast, the second is to exceed the expected return customer, the customer complains for a long time, you are not responding, the customer's complaint will be further fermented. Quickly responded, but failed to meet the expectations of customers, still can not make up for the dissatisfaction of the heart, just like falling in love, if you need someone to walk, I will accompany you to the future... If we do the service and their expectations Only one point of distance, take a copy to make up, the result is generally said, "satisfied, just like this." This subtext of satisfaction is "do use it, I will not buy later, do not ask myself for trouble is ".